AC MILAN AND ALPENWATER: A NEW MULTI-YEAR PARTNERSHIP
A multi-year strategic cooperation with Alpenwater, a natural mineral water brand, which becomes the official partner of AC Milan has been sealed
Alpenwater will become the official water of AC Milan and will work with AC Milan in Italy and Greater China to customised marketing campaigns and promote this partnership through various assets to reach a win-win situation.
The same Brand aspirations and common target consumers greatly facilitate this cooperation. Alpenwater is a premium drinking water brand originated from Italy and targets Chinese market. Its main products include 'Alpenwater', a series of natural mineral water made in China and 'ALPS', a series of natural mineral water imported originally from Italy.
Alpenwater and AC Milan chose each other because of the shared values and global objectives; AC Milan huge global fan base, the club tradition and image match perfectly the brand vision of Alpenwater of pursuing excellence. Alpenwater will support AC Milan to promote the club in China, in the meanwhile, AC Milan will assist Alpenwater to establish and enhance the brand favourability among consumers.
As for this cooperation, Mr Zhao Lei, General Manager of Alpenwater said: "AC Milan is a club with legendary history, which is very special to Chinese fans. We are very honoured to be partnered with AC Milan, especially to be the first partner of AC Milan in China under the new era of Chinese owner. We will try our best to help fans have more opportunities to get closer with their favourite team".
"Today we are proud to officially announce this partnership with Alpenwater. On one side, this partnership gives AC Milan the opportunity to link his brand to one of the fastest growing company in the mineral water sector operating in China; on the other, allows Alpenwater to use AC Milan as the perfect strategic partner to enter key markets, both in Europe and worldwide", Lorenzo Giorgetti, AC Milan Chief Commercial Officer addressed.https://www.acmilan.com/en/news/sponsor ... artnership